Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights,....
Nielsen will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include....
Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India. The account will be....
Credibility and integrity of TV news channels has come under increased fire. Veteran ad man R Balki questioned the toxic role of news channels in the....
Media planning is undergoing significant transformations with the introduction of various new technologies. These include data-driven insights,....
Nielsen will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include....
Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India. The account will be....
Credibility and integrity of TV news channels has come under increased fire. Veteran ad man R Balki questioned the toxic role of news channels in the....
With platform agnostic media consumption on the rise, 360-degree media campaigns have become the mainstay of most marketing plans. It’s not....
GroupM has announced the launch of Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise....
Growth leader and global media firm Maxus has won the prestigious media planning duties for India’s first and largest managed marketplace,....
SMG India boasts its robust digital and analytics practice and its consumer insight work led by its Human Experience Strategist Network. At the....
releaseMyAd, an online Ad agency recently announced the launch of releaseMyAd.fm, which is a unique online platform that allows businesses to....
Avian Media has appointed Carolina James Bajaj as Associate Director, West & South region joined recently. Carolina Bajaj will be responsible for....