Naresh Gupta

Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....

Naresh Gupta, CSO and Managing Partner, Bang In The Middle, takes a look at communication in 2020, the change we need to see and rewriting the rules.....

Adgully’s latest Twitter Chat endeavour turned the focus on ‘Pitch Pains’ of the advertising industry. The Twitter Chat followed a....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

On Monday, we kickstarted a major industry discussion, concerning both clients and agencies, with our article, ‘Pitch Pains Part 1:....

In 2016, YouTube introduced their 6-second bumper ad format. In a blog post in 2017, they suggested that brands use these ads for their upper funnel....

Even as Durga Puja celebrations are reaching a crescendo in the Eastern part of the country, a major part of India has been observing Navratri and....

The brainchild of IITans Nitin Saluja and Raghav Verma, Chaayos today has grown into a 58 café chain offering personalised tea and....

After two very convincing wins in the ICC World Cup 2019, India will be taking on New Zealand on Thursday, June 13. However, all eyes are on the....

On 21st May, Adgully hosted a Twitter Panel on the topic – Digital Media & General Elections 2019, inviting five industry experts to....

Naresh Gupta, Managing Partner and CSO, Bang in the Middle, sums up the year 2018 in advertising and how runaway growth eluded the industry. He also....