Naresh Gupta

The landscape of media agency pitches in India has been a topic of intense discussions and also a bone contention, particularly concerning the....

In today's digital marketing landscape, a constant barrage of cutting-edge tools and tactics vie for our attention. Promises of personalization,....

In the ever-evolving landscape of advertising, mid-size and independent agencies are proving their game by consistently delivering impactful....

The ‘will-machines-take-over-manpower’ debate has been doing the rounds as long as we could remember. Employers will accept such a....

Growing smartphone penetration in India is resulting in growing adaptation of the device for content consumption, internet access as well as online....

Hindustan Unilever Limited (HUL), the single largest advertiser in the country, recently decided to limit its advertising and marketing operations to....

In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....

Allegations of plagiarism have hit ad land once again. This time, in the centre of controversy are campaigns by two male innerwear brands – Lux....

If you’ve been watching the Indian Premier League this year, perhaps you’ve noticed that apart from the games, it is advertisements and....

Welcome to the new reality of working without an office. It took just three months of successive lockdowns to turn most of us... well pros at Work....

The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses....

As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the Advertising industry is pulling out all stops to....