Neena Dasgupta

Digital media has been fairly resilient to the shockwaves caused by the COVID-19 pandemic. In H1 2020, digital advertising contracted by 7 per cent,....

Zirca Digital Solutions, a 360-degree digital solutions provider, is appointed as the exclusive Advertising Sales Representative in India of global....

Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and....

We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. ‘Women Disruptors’ is Adgully’s....

Neena Dasgupta, CEO & Director, Zirca Digital Solutions, looks back at some memorable campaigns of 2019 as well as looks forward into the next....

Zirca Digital Solutions has partnered with UK based CoLab Media Consulting with an aim to take their business to the next level. This 3-stage....

Zirca Digital Solutions launched its second proprietary product ContentiQ, which combines the power of audience profiling and content consumption....

Good quality is the benchmark for content marketing success. Companies today are investing heavily in content production, including hiring....

While native advertising is still at a nascent stage in India, if it’s granted the required market conditions to grow, it has the potential to....

Neena Dasgupta, CEO & Director at Zirca Digital Solutions, analyses the major game-changing developments in the Digital sector during 2017 and....

Zirca Digital Solutions, India’s independent Digital Media and Brand Solutions’ Company, has been recognized by three renowned bodies -....

Content today is a nuanced value proposition. It’s about giving your customer the information and insights they’re looking for while....