Nielsen India

elsen, a global leader in audience measurement, data and analytics, has announced the appointment of Deepak Mann as Director, Marketing....

Nielsen India expects the fast-moving consumer goods (FMCG) sales coming from the E-Commerce channel to grow to $4 billion by 2022. The channel....

Nielsen India last week launched Custom Mix Modeling (CMM) in India. The ROI measurement solution enables FMCG advertisers to evaluate the impact of....

Since 2014, ad spends in India have grown 12%-15% CAGR. In this period, India is the only large market where all media, traditional and digital, have....

It’s been a little over two years since BARC India announced its much-awaited digital measurement service – Ekam – in April 2017.....

The Media Research Users Council (MRUC) has commenced the fieldwork for the 2018-19 edition of the Indian Readership Survey (IRS). As in the previous....

Nielsen India today published its Featured Insight on the rise of a new premium consumer category – wealthy urban singles. Urban Singles are....

Findings from Nielsen’s newly launched E-commerce Sellers Study Q1 2016 (January-March 2016) indicate that 39 per cent online sellers....