OOH Media

July may go down as the month with most star-driven film releases this year, albeit on OTT platforms. Given the COVID-19 restrictions, due to which....

Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics....

Bank of Baroda is India’s leading public sector bank with a strong domestic presence, supported by self-service channels. The Bank’s....

During the lockdown period, Cinema and Out of Home (OOH) saw no billings. As per the Madison report, OOH witnessed a degrowth of -55% in H1 2020.....

OOH makes a huge comeback in Mumbai through another campaign won by Ignite Mudra (A Tribes and DDB Mudra Group JV), for the “Dhani Healthcare....

Considering people are usually on the move when they see and read advertisement on traditional and digital outdoor media by the side of road (be it....

There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to....

It’s a once in a life time unprecedented stay-at-home situation across the country owing to COVID19. We at AdMAVIN have taken this time to....

Three days ago, Mumbaikars and Delhiites were surprised by an OOH campaign which had various well-known FMCG brands like Pepsi, Maggi, ITC Dark....

GroupM, the media investment group of WPP, today announced Ajay Mehta, as Managing Director of Cinema (ITV) and OOH (Kinetic). Prior to this Ajay....

Authored by Vishwanath Kini, VP - Growth and Strategy, AdMavin. The Coronavirus pandemic has put the whole world on a ‘pause’ mode.....

Dr K Rajeshwari, Senior Associate Professor (Marketing), Great Lakes Institute of Management, Chennai, examines how much the OOH industry in India....