OTT Advertising

Disney+ Hotstar, India’s leading streaming platform, has launched a handbook for effective brand building on the platform. Titled Winning in....

Tata Play Binge, one of India's leading OTT aggregation platforms & aha, the fastest growing 100% Telugu OTT app, are thrilled to announce their....

Actor Shah Rukh Khan has kept his fans guessing about his next big move after Disney+ Hotstar launched a new ad named "Siway SRK 2.0" featuring....

OTT has swiftly made growth and today it is the most booming digital consumption platform in the country. In the past year especially, we witnessed....

Authored by Dippak Khurana, CEO & Co-founder, Vserv. The earliest seeds of convenient content and the OTT (Over-the-top media) culture in India....