Mentos – the mint and fruit chewy brand from the house of confectionery major Perfetti Van Melle – has rolled out limited edition....
‘Have you ever used your sparkling smile to bring about change, or simply to nudge someone’s sleeping consciousness’?....
Leveraging the immense popularity of casual online games and recent shift in entertainment consumption patterns, Chupa Chups – one of the....
Center Fruit – Perfetti Van Melle India’s (PVMI) flagship brand has entered the chewy candy segment with the introduction of Center fruit....
Perfetti Van Melle India has announced its collaboration with Sony Pictures for its flagship gum brand Center Fruit. With the upcoming release of....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his....
Long gone are the days when the sole sign of the discerning Indian Shopper-Mom was squeezing maximum value from her budget. Today she is not only....
Confectionery manufacturer, Perfetti Van Melle India, started producing Chupa Chups Bubble Gum filled lollipops earlier this year in India. After a....
Perfetti Van Melle India’s (PVMI) flagship brand Center fresh is the largest selling gum brand in the country. Built over more than 2....
Yahoo! Big Idea Chair awards, one of the most prestigious in the advertising industry, records its highest ever response, with 284 entries....
Yahoo! India announces the jury for Big Idea Chair Award 2011, and extends the last date for submission of entries to 15th September 2011. Yahoo!....
