Performance Marketing

Sociowash, a creative digital agency, had partnered with Feeding India by Zomato to promote and create awareness about their first annual....

Authored by Amitek Sinha, COO, ET Medialabs. Over the past few years, online shopping has become the new norm for consumers. With an increase in the....

Authored by Mr Saurabh Sangar, Founder & Director of Quantafi Digital Technological advancements have laid an entirely different approach to....

Authored by Vatsal Rajgor, Co-Founder & CEO, DigiMaze David vs Goliath - A phrase that is used to describe an underdog who can take on giants.....

Authored by Amitek Sinha, COO, ET Medialabs Performance marketing offers enormous potential to scale businesses and reach new clients as the digital....

Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.....

Understanding the customer journey in depth and how they engage with your brand was unheard of in the pre-digital era. To visualise the customer....

Quora in partnership with Adgully organised a knowledge series on ‘Full Funnel Marketing with Quora’. In a candid Fireside Chat,....

MPL, India’s largest E-sports and mobile gaming platform has handed it’s performance creative duties to Gravity Integrated. Gravity....

Performance marketing is disrupting the way companies advertise as well as market their products. This data-driven marketing and advertising strategy....

Haptik, one of the world’s largest conversational AI platforms announced its alliance with vCommission, leading Global affiliate network, to....

Ashish Shah, Founder & CEO, Vertoz, takes stock of the major development and trends in 2017 that will have a significant impact on the growth of....