Though faced with degrowth in terms of circulation, Print media has been resilient in the second wave of COVID-19 in the country. As per TAM AdEx....

As ads go pan-national and global, they do more than criss-cross borders. There are also a lot of cultural biases, nuances, language idiosyncracies....

"Benefits of print are low CPT compared to other media, wide reach, and commendable affinity. Also, it is less prone to switches in preferences of....

Print media has continued to thrive in India despite facing multiple challenges – rising cost of newsprint, imposition of GST at 5 per cent on....