Print Matters

“FMCG brands have to find their route to consumers through newspapers, which will work very well if used properly.” While globally the....

"Benefits of print are low CPT compared to other media, wide reach, and commendable affinity. Also, it is less prone to switches in preferences of....

“One of the biggest advantages of print over a medium like TV is that consumers are allowed enough time to absorb the communication and process....

India is a unique market is a widely accepted fact. It is true of media consumption habits too. Unlike other countries which are seeing negative or....

Beauty of print is in the fact that the reader is literally holding the ad in his/her hand. It is all the more valuable because print is all about....