By Sandeep Kuriakose, Founder, BPRISE by Euler Media. Despite weak household spending and muted corporate investments headlining our dailies, there....
dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert,....
To many, programmatic advertising may seem a far-off thing in India’s digital future, but last year GroupM’s programmatic arm, Xaxis....
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the results of a recent campaign for retail brand....
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced results from a recent campaign for Frankfinn Institute....
Digital media in India’s advertising industry has seen a growth in programmatic buying at CAGR of 66% year on year. With the thought of....
Authored by Bharat Khatri, Country Lead, Xaxis India. In lockstep with the relentless growth of her economy, India’s advertising market....
SBI Life Insurance, one of the most trusted private life insurers in the country, launched the first ever programmatic digital out-of-home (OOH)....
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s....
This article is authored by Atique Kazi, Managing Director, Xaxis India Atique Kazi joined Xaxis India in 2013 and has been with the organisation....
mCanvas, the experiential storytelling ad platform for small screens, has announced that it will start selling its proprietary high impact ad formats....
WARC, the global authority on advertising and media effectiveness, has released its 2018 Media Strategy Report, highlighting key trends in media....
