Technology is rapidly making inroads in the media planning and buying side of the business with the growing use of programmatic media buying.....
Advertising online has many boons, but the risk of fraudulent digital advertisements is real too. One can’t ban the bane, but can banish the....
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting....
Over the last few years, TV’s share in the advertising pie has fallen. As advertisers failed to see data-backed ROI on TV campaigns, the....
Technology is rapidly making inroads in the media planning and buying side of the business with the growing use of programmatic media buying.....
Advertising online has many boons, but the risk of fraudulent digital advertisements is real too. One can’t ban the bane, but can banish the....
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting....
Over the last few years, TV’s share in the advertising pie has fallen. As advertisers failed to see data-backed ROI on TV campaigns, the....
Last decade has seen the fastest change in human lifestyle pattern with technological advances, be it social networking, e-commerce or availing....
Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced Criteo Direct Bidder, its next-generation programmatic buying....
Google has announced a slew of new innovations on the DoubleClick platform that are aimed at helping advertisers and publishers adapt to....
Times Internet has been firming its presence in the digital landscape, reaching over 150 million visitors and serving 2 billion page views every....
Mindshare and Unilever have launched Unilever’s programmatic desk, Ultra in Singapore to drive programmatic planning and buying for Asean.....