Sumanto Chattopadhyay

The ‘will-machines-take-over-manpower’ debate has been doing the rounds as long as we could remember. Employers will accept such a....

Himalaya Wellness Company, one of India’s leading wellness brands, has launched a new campaign on its flagship Purifying Neem Face Wash....

Nyumi, a leading wellness brand, has launched its first-ever brand campaign, #BiteMe with Kriti Sanon. With this campaign, Nyumi encourages women to....

Luminous Power Technologies, one of the pioneer brands in the power backup and residential solar space, today announced its breakthrough range in....

Oily skin brings with it the need to check your skin. Repeatedly. Constantly. An irritating disturbance in a young girl’s active life. Himalaya....

Child marriage is a long-standing problem in India. The COVID-19 pandemic has only worsened it. Long stretches of school closure, isolation from....

Hero Lectro, India’s leading brand of e-cycles has launched a TVC to showcase their latest proposition ‘Want it. Flaunt it.’ The....

After their success in West Bengal, Maharashtra, Gujarat, and Uttar Pradesh, ABP is all set to enter Tamil Nadu with a Tamil news offering. The....

David Ogilvy once said, ‘If you do not have a strong idea for your advertising campaign, then the easy way out is using a celebrity’.....

Sumanto Chattopadhyay, aka The English Nut, is as obsessed with the language as Dr Shashi Tharoor, whom Chattopadhyay calls “the Big Daddy of....

Guru - Shishya bond is one of the most precious and pure bonds. A true student doesn’t need a specific day to celebrate his Guru’s....

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, writes about the anatomy of a bad brief and how such a brief will....