Lockdown in India and in many countries around the globe due to the COVID-19 pandemic has hit businesses across all industries and verticals. There....

The COVID-19 crisis and the resultant nationwide lockdown have placed all of us in uncharted waters. While the initial shock of being confined to our....

Business veteran Rajesh Srivastava offers some no-nonsense measures that businesses can take to mitigate the financial implications resulting from....

Credited with changing the perception of a whiskey brand – marketing an alcoholic beverage as a solution to people’s problems, and....