India is home to one of the largest film industries in the world. As a programme genre, feature films/ movies are the largest contributors to....

766 million viewers sampled sports content in India in 2018, 93 per cent of all sports viewers in 2018 watched cricket content. This was revealed by....

Enough has been said and discussed about Indian women being the core audience of prime time and someone who drives the Indian TV viewership. BARC....