The TRA’s Marketing Decision Index's latest quarterly report, a comprehensive analysis of prevailing marketing trends in India, indicates....
Dell has been ranked as India’s Most Trusted Brand for the fourth consecutive year in TRA’s Brand Trust Report (BTR) 2023. Xiaomi Mobiles....
Ambuja Cement Limited, part of the Holcim Group and one of India’s largest cement makers, has been recognized as India’s Most Trusted....
Zee News has proved its mettle in the Hindi news channel category by bagging the Most Trusted Hindi News Brand 2020. This is yet another feather in....
The TRA’s Marketing Decision Index's latest quarterly report, a comprehensive analysis of prevailing marketing trends in India, indicates....
Dell has been ranked as India’s Most Trusted Brand for the fourth consecutive year in TRA’s Brand Trust Report (BTR) 2023. Xiaomi Mobiles....
Ambuja Cement Limited, part of the Holcim Group and one of India’s largest cement makers, has been recognized as India’s Most Trusted....
Zee News has proved its mettle in the Hindi news channel category by bagging the Most Trusted Hindi News Brand 2020. This is yet another feather in....
Austin-based Dell became India’s Most Desired Brand (MDB) in TRA’s 7th edition of the 2021 report, up five ranks from previous....
N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand....
Hefty fines are on the anvil for celebrity endorsers appearing in misleading ads. A Parliamentary Panel’s draft amendments to the Consumer....
Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself.....
In the world of Brands, the most important element is whether one can trust a brand or no… Every brand today wants to cater to its consumer....
TRA, formerly known as the Trust Research Advisory, India's leading Actionable Insights Company has rolled out the largest study on....
Considered as the most intensive study on Brand Trust across brands and categories in India, the Brand Trust Report published by Trust Research....