Varun Markande

Three months after launching their maiden campaign – ‘App Interesting TohAap Interesting’ – Discovery Plus has rolled out....

Digital audio is following the same trajectory of growth as digital video, observes Arjun Kolady, Head of Sales, Spotify India. As part of an OTT....

On June 23, 2020, in a surprise decision the Supreme Court modified its earlier order allowing the conduct of the Jagannath Rath Yatra in Puri,....

‘Hain Taiyaar Hum’ was the clarion call picked up by Wildcraft in consultation with their agency Ogilvy India and its global CCO, Piyush....

Radio has been a source of local news and feel-good content during the lockdown months. It has been one of the few mediums that is currently churning....

Before COVID-19 struck, HDFC Life revealed data from their Life Freedom Index for FY2020. According to the survey participants from Metro, Tier I and....

OTT platform SonyLIV relaunched in May with a brand-new user interface and brand identity. The platform has made significant improvement in the....

On screen, he is a menacing villain, flexing his muscles and frown, but in real life, he has turned into a saviour for thousands (~20,000) of....

A CRISIL ratings report released in May estimated that COVID-19 will shave Rs 25,000 crore from M&E industry’s revenue this fiscal. The....

In the ‘new normal’, marketers have been forced to shift gears and adopt new strategies to emerge ahead of the competition. During this....

One of the oldest disciplines in digital marketing, Search Engine Optimisation (SEO) has evolved a lot over the years. Vishal Shah, Associate Vice....

Search Engine Optimisation (SEO) is one of the oldest disciplines in digital marketing and a potent way to boost your online presence. Unlike....