Viewability

Authored by Hariom Seth, founder, Tagglabs The digital marketing environment never stands still and the standard click-through and impression....

Integral Ad Science, a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. to....

Digital transparency will be a key challenge for brands in the year ahead, concludes WARC, the global marketing intelligence service, in its Toolkit....

After a successful partnership in the first edition of Zee MELT, BARC India pulled off an encore this year – with a packed session on....