Vikram Sakhuja

As India prepares to come out of the lockdown mode and get the economy back on the road to recovery, there are several things that marketers need to....

With lots of disruptions over the last 2 months of lockdown, consumer purchases haven’t been what they used to be – brand loyalties were....

MRUC (Media Research Users Council) today announces the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS....

While the house is just a structure, it is the emotions and people living in it that transform it into a beautiful home. It is a collection of the....

India’s leading media agency, Madison Media just announced that it has been appointed as the Media AOR for Medlife. The account was won in a....

Madison Media has just announced that it has been appointed the Agency-On-Record for leading Indian shoe brand – Campus shoes. The account was....

The Indian Readership Survey (IRS) Q1 2019 data showcases print’s growth story, with total number of readers increasing from 40.7 crore (IRS....

The advertising industry is gearing up for the volatility in viewership data following the implementation of the TRAI-mandated new tariff order from....

The Advertising Club (TAC) India hosted the latest edition of the Effie Awards India 2019 presented by Colors at Taj Lands’ End, Mumbai last....

Curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club, the 14th edition of India’s premier advertising....

Madison Media has just completed a multi-media innovation for its client TATA SALT on the occasion of World Iodine Day which was on October 21, 2018.....

The Advertising Club, India’s premier industry body for the advertising, marketing, research, and communication fraternity, today announced the....