Day at Goafest 2023 saw an interesting Knowledge Seminar, titled ‘Data-Driven Marketing - Are We Walking The Talk?’, powered by Inmobi in....
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to....
Madison Digital, the digital arm of Madison World, has announced the launch of its digital creative unit ‘Madison Loop’. Madison Loop....
Gaurav Banerjee, Disney Star Head- Content, Disney+ Hotstar & HSM Entertainment Network, has been appointed by the Broadcasters Audience Research....
Day at Goafest 2023 saw an interesting Knowledge Seminar, titled ‘Data-Driven Marketing - Are We Walking The Talk?’, powered by Inmobi in....
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to....
Madison Digital, the digital arm of Madison World, has announced the launch of its digital creative unit ‘Madison Loop’. Madison Loop....
Gaurav Banerjee, Disney Star Head- Content, Disney+ Hotstar & HSM Entertainment Network, has been appointed by the Broadcasters Audience Research....
Day 1 of Goafest 2022 saw Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, and Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison....
With the three-year tenure of ZEEL MD and CEO Punit Goenka as BARC India chairman coming to an end in December, the stage is set for the audience....
Madison Media & OOH Group CEO Vikram Sakhuja has taken over as the Chairman of Broadcasters Audience Research Council (BARC) India's Technical....
Axis My India, the country’s leading consumer data intelligence-company, announced the constitution of a pioneering advisory board, with....
ZEE5, the largest Indian entertainment platform will launch an industry-first fortnightly knowledge series ‘ZEE5 Intelligence Monitor’....
Vandana Ramkrishna who heads the Kolkata operations of Madison Media along with her Mumbai set of businesses is elevated to Chief Operating Officer,....
Despite digital medium giving stiff competition to TV and having high penetration across the country, television will remain the preferred option.....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....