Warc

Following a tumultuous year, WARC, the global authority on effective marketing, has today released Marketer's Toolkit 2021, a guide to help brands....

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of....

WARC, the global authority on marketing effectiveness, has today released the 2020 Asian Strategy Report, outlining new and successful marketing....

With 3 awards including 1 Gold, 1 Silver and 1 special award for Research Excellence, McCann India has become the most awarded agency across Asia at....

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession - reaching a total of $58.5bn - as brands....

The final jury is now announced for the WARC Media Awards 2020, a free-to-enter international awards scheme in search of innovative communications....

WARC, the global authority on marketing effectiveness, has now launched in India with the appointment of Iwaton Consultancy, the full-service B2B....

26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This is just one of the findings....

WARC, the global authority on advertising and media effectiveness, has today named the judging panel for the Effective Use of Tech category for this....

Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting....

WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best Use of Data category for this year's....

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a....