Warc

Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion movement in the UK,....

WARC, the global authority on advertising and media effectiveness, has released the latest Media Allocation Benchmark report, identifying where....

TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category - both....

To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness,....

WARC, the international authority on advertising and media effectiveness, has launched its WARC Prize for Asian Strategy 2019, a search for the best....

ITC’s hygiene brand Savlon’s campaign “Healthy Hands Chalk Sticks” has been ranked #2 in the WARC Effective 100 global ....

WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns brands like the....

The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and....

New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3 per cent rise in global....

A campaign for Suzuki by UK independent media agency, the7stars, has won the Grand Prix in the Effective Use of Partnerships & Sponsorships....

Short-form video, usually defined as content under 10 seconds in length, will be a key growth area for global advertising in 2019, as brands become....

WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed....