Warc

WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020, a search for the best....

The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, though FMCG brands are....

The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and....

Global advertising spend is set to rise by 7.1 per cent to $660 billion this year, buoyed by 13.2 per cent growth in Internet investment. But....

Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion movement in the UK,....

WARC, the global authority on advertising and media effectiveness, has released the latest Media Allocation Benchmark report, identifying where....

TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category - both....

To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness,....

WARC, the international authority on advertising and media effectiveness, has launched its WARC Prize for Asian Strategy 2019, a search for the best....

ITC’s hygiene brand Savlon’s campaign “Healthy Hands Chalk Sticks” has been ranked #2 in the WARC Effective 100 global ....

WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns brands like the....

The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and....