Warc

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a....

WARC, the international authority on marketing effectiveness, is today launching the 2020 WARC Media Awards, a comprehensive global awards scheme....

The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the....

WARC, the global authority on advertising and media effectiveness, has today released the Media Strategy Report 2020, highlighting key trends and....

WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020, a search for the best....

The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, though FMCG brands are....

The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and....

Global advertising spend is set to rise by 7.1 per cent to $660 billion this year, buoyed by 13.2 per cent growth in Internet investment. But....

Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion movement in the UK,....

WARC, the global authority on advertising and media effectiveness, has released the latest Media Allocation Benchmark report, identifying where....

TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category - both....

To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness,....