A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....
A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....
COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute their products. As a result,....
Jitender Dabas (Jeetu) , Chief Operating Officer and Chief Strategy Officer of McCann Worldgroup India has been named as a jury member of the London....
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is....
Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded....
Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market....
