WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....
A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....
A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year....
COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute their products. As a result,....
Jitender Dabas (Jeetu) , Chief Operating Officer and Chief Strategy Officer of McCann Worldgroup India has been named as a jury member of the London....
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is....
Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded....
WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing....
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....
Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market....