Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short- and long-term strategies,....

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence....

The rise of 'dark social' - online conversations that are not trackable by marketers - will have a growing impact on brands' social strategy in 2017,....

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing....