• Media
    WPP partners with Anzu.io

    WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly....

  • Marketing
    WPP merges Geometry and VMLY&R

    WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two....

  • Advertising
    WPP creates AKQA Group

    WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building....

  • Media
    Brand Voice, Sonic DNA, Conversational Tone – The new watchwords for brands

    Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, highlights the importance of voice and audio for the....