Karan Grover has been named Director, Inventory Partnerships at The Trade Desk. He comes to The Trade Desk from GirnarSoft, where he was in charge of....
Xaxis, GroupM’s Outcome Media Specialist, today announced the elevation of Dimpy Yadav to the role of General Manager, Xaxis India. In this....
GroupM, WPP’s media investment group, today expands Arshan Saha’s role to APAC CEO of Xaxis & Specialty Businesses, APAC.....
Xaxis, GroupM’s Outcome Media Company, today announced that its voice-activated conversational ad campaign for Pizza Hut India has increased....
Karan Grover has been named Director, Inventory Partnerships at The Trade Desk. He comes to The Trade Desk from GirnarSoft, where he was in charge of....
Xaxis, GroupM’s Outcome Media Specialist, today announced the elevation of Dimpy Yadav to the role of General Manager, Xaxis India. In this....
GroupM, WPP’s media investment group, today expands Arshan Saha’s role to APAC CEO of Xaxis & Specialty Businesses, APAC.....
Xaxis, GroupM’s Outcome Media Company, today announced that its voice-activated conversational ad campaign for Pizza Hut India has increased....
Artificial Intelligence (AI) is enhancing organisational resilience in volatile, dynamic, and unpredictable marketplaces, while optimising....
The year 2020 has been a difficult one for the global economy and India was no different. Budget cuts across sectors have resulted in marketers....
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the results of a national campaign for Nokia....
Xaxis India, GroupM’s advanced programmatic arm, launches its first-ever Programmatic Audio Playbook for marketeers. In a market where online....
GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digitial out-of-home (DOOH) platform....
Xaxis, GroupM’s programmatic and technological arm, has appointed Jessica Maley as its first APAC Talent Lead. In her new role, Jessica will....
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia, today announced the results of....
To many, programmatic advertising may seem a far-off thing in India’s digital future, but last year GroupM’s programmatic arm, Xaxis....