Zenith

Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch.....

Though faced with degrowth in terms of circulation, Print media has been resilient in the second wave of COVID-19 in the country. As per TAM AdEx....

Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. She will be responsible for media planning,....

Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to....

Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according....

Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury....

Zenith has won the US media account for Hulu. The account was previously held by UM and will be transferred to Zenith by early 2021. Publicis....

Zenith forecasts that video entertainment advertising will shrink by just 0.2 per cent in 2020 across 10 key markets this year, according to its....

Zenith has been assigned the media mandate for HONOR, a leading global smartphone e-brand, in India. This includes the mainline media and digital....

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%,....

As per Zenith’s Advertising Expenditure Forecasts, Internet advertising will account for 52 per cent of global advertising expenditure in 2021,....

People around the world will spend an average of 800 hours using mobile internet this year – that’s equivalent to 33 days without sleep....