Zenith

The gaming industry in India is on a steep growth curve. According to Invest India, revenue from online gaming grew 28% in 2021 to $1.2 billion and....

Zenith CEO Nickie Scriven has left her position at Publicis Groupe. She stated: "It's time to go on the next step in my career." Her next move is yet....

Authored by Deepak Pant, Managing Partner – Data Science, Publicis Groupe. Digital Economy Companies invest in media to drive growth. As a....

Zenith, the ROI agency under Publicis Groupe, is awarded the media mandate for Zoomcar, the world's largest emerging market focused car sharing....

For Mimi Deb, Senior VP, Zenith, hyperlocalisaticon is the way video streaming is going to evolve in the coming years to cater to the 500 million+....

Zenith, part of Publicis Groupe has bagged the media mandate of Lloyds Banking Group, according to media reports. According to the mandate, Zenith....

Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch.....

Though faced with degrowth in terms of circulation, Print media has been resilient in the second wave of COVID-19 in the country. As per TAM AdEx....

Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. She will be responsible for media planning,....

Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to....

Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according....

Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury....