Micromax India has decided on its digital and media agency partners following a pitch call. Isobar, the digital marketing agency from Dentsu Aegis....
The India Radio Forum 2016, held in Mumbai last week, focused on the challenges that the radio broadcast industry faces. The panel on....
Vizeum, the media agency from Dentsu Aegis Network, has roped in Amita Karwal as Chief Operating Officer, North and South. Karwal is a media....
The IAA-India Chapter, as part of its Retrospect and Prospects 2016 event, brought together Anupriya Acharya, Group CEO, ZenithOptimedia; Shashi....
ZenithOptimedia India has been appointed as the media partner of Percept H for media duties for part of Toyota’s vehicle range in India,....
Zoogle Day, a premier digital marketing event jointly hosted by ZenithOptimedia Group and Google successfully concluded on 4th February 2016 in....
ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing. The event will....
In a significant development, India’s leading “Live ROI” agency, ZenithOptimedia has won the media planning and buying mandate....
Three leading media groups GroupM, IPG Mediabrands (Magna Global) and ZenithOptimedia have predicted more than 4% growth in global ad- spends in....
ZenithOptimedia predicts global ad expenditure will grow 4.7% in 2016, reaching US$579 billion by the end of the year. This will be a 0.8....
Airline brand Air Vistara, the Tata Group-Singapore Airlines joint venture has awarded its digital mandate to Resultrix, an end to end interactive....
MEC, a leading media agency (www.mecglobal.com), announced the appointment of Rajesh Kumar as Chief Strategy Officer. Kumar will be based out of....
