Take the right step with Bata India’s “Jaa Ungli Dikha” initiative
With the General Elections of the world’s largest economy underway, Bata India, the leading footwear brand, urges India to step out and vote with their latest campaign #JaaUngliDikha.
A brand that is synonymous with fashion and comfort, is urging citizens to step out and take the responsibility of deciding the fate of the nation. #JaaUngliDikha campaign is not only encouraging the citizens to take the right step but also rewarding them for taking their responsibility seriously. Hence, the brand has taken on the initiative of gratifying every citizen who votes with a special offer at the Bata store, simply by showing the inked finger.
Bata India has been surprising the consumers with their fashion forward collection and comfortable styling. #JaaUngliDikha is a campaign initiative in sync with the brands overarching positioning of ‘Come and Be Surprised’.
Commenting on this initiative Sandeep Kataria, CEO, Bata India says, “General elections have been the most debated topic lately and we urge people to step up and be responsible citizens by taking the right step and casting their vote. We have added a small thank you gesture for the voters at the store to show them that they are valuable to the country and to Bata. This season, Bata urges you to vote and support India’s continued economic makeover and also incentivizes your style makeover with the #JaaUngliDikha initiative”.