TAM encourages strategic and scientific approach of Media Planning at EMVIEs

The association of EMVIEs & TAM has proved to be symbiotic as both the organisations have been striving to uplift the benchmarks within Media & Advertising industry. As TAM is considered as a catalyst to inspire newer ways of communication, EMVIEs applauds the same.

In the current scenario of bottleneck competition & rapid innovations, it is mandatory for the advertisers as well as media platforms to make their mark & stand apart. Creating surround sound through 360 Degree communication is the trend and need of the hour. TAM has been encouraging this strategic and scientific approach of media professionals through awards for Best TV Media Research Paper, Best TV Innovation and Radio Innovation from nearly a decade.

In last couple of years the media planning has come a long way from using traditional media vehicles like TV and Print to the holistic approach to reach out segmented target audiences. This has also been extended to experimenting with upcoming mediums such as Digital platforms, Social Networking Websites, Mobile & Radio by focusing on higher ROI through multi-pronged media plans.

In 2011, the winners of these awards were:

TAM AWARD FOR THE BEST INNOVATION TV : Mindshare for Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker