TAM's AdEx to certify ad spots on India's largest geo-targeted TV ad network

Amagi, a geo-targeted TV ad network, has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research. AdEx India is the country’s most prominent advertising monitoring and information unit. This arrangement is in effect from 1st, February, 2015.

The certification adds a new dimension to Amagi’s offering of geo-targeted advertisements on television. An endorsement of Amagi’s ad-spot reporting mechanisms, the certification will include proof of execution and time of delivery, which will be included in the company’s post-campaign report. The certification is currently specific to Zee TV ad-inventory purchased through Amagi.

Speaking about the development, Amagi business head, LS Krishnan said, “The TAM-AdEx certification adds value and integrity to the reporting of our ad campaigns. This partnership will add not only add credibility but also ensure transparency to the ad play-out process, a realignment which media planners have been waiting eagerly for. A first-of-its-kind certification for India’s geo-targeted TV advertising industry, this will help accelerate the adoption of geo-targeting by advertisers. This substantiates our commitment to a value-driven and effective advertising service. As a pioneer in this industry, we see it as our responsibility to grow the world of targeted advertising in India and this is a big step in that direction.”

Amagi’s geo-targeting will help media planners, marketers and advertisers across the country plan their budgets more effectively. It also gives agencies the opportunity to offer specific, result-oriented campaigns to their clients across sectors.  Furthermore, the TAM-AdEx certification ensures that media planners can now be absolutely certain about their reporting for geo-targeted ad campaigns.

Amagi’s platform offers advertisers the flexibility and focus of digital on television. And now with the TAM-AdEx certification providing credibility to the platform’s reporting mechanisms, the company all but eliminates the constraints associated with television advertising i.e. budgets and targeted reach.

The growing appetite for the service has been evidenced by the company’s client list - Amagi services 30 of India’s top 50 advertisers including HUL, P&G, Wipro, ITC and Dabur. The network has already served over 30 million ad seconds across channels and has seen revenues grow by threefold from the past year.