Tamara Leisure onboards Tute Consult as strategic communications partner
Integrated Marketing Communications firm Tute Consult has won the communication mandate for Tamara Leisure Experiences, a leading hospitality brand with national and international properties. Tute Consult will be responsible for creating awareness, establishing and amplifying imagery by curating a strategic communication roadmap that will enhance the brand’s offering holistically in India and international markets for 3 of their properties; The Tamara Coorg, The Tamara Kodaikanal and the newly launched Amal Tamara in Alleppey. Tute Consult will bring forth the many firsts for this one-of-a-kind Leisure Experience that not only elevates the overall experience but redefines personalization through innovation, convenience and technology.
Speaking on the partnership, Shruti Shibulal, Founder and CEO of Tamara Leisure Experiences said “We’re delighted to have onboarded Tute Consult as our communications partner. Their vast experience in the hospitality and luxury sector along with their differentiated approach is what we look forward to, to bring out our brand narrative in the most strategic manner. I am sure that the team will take Tamara’s core vision many steps forward.”Commenting on the new win, Komal Lath, Founder of Tute Consult says “We are proud to be representing a sustainable, luxury hospitality group like Tamara Leisure Experiences. The integration of Tute’s expertise alongside Tamara’s brand philosophy is a welcome learning opportunity. We believe that together, we can influence more corporates to follow a similar ethos and redefine the way luxury is looked at”.
About Tamara: The core ethos of the Tamara Leisure Experience group is based on a foundation of corporate governance, workplace ethics, guest delight and sustainability practices. With a mission to harmonize people, planet and profit within a new model of responsible hospitality- one where exceptional experiences are delivered with warmth and where business growth acts as an engine for wider good, the Tamara Leisure Experience Group aims for responsible and memorable hospitality.
Focused on collaborating in order to harness the intelligence, creativity and efforts of the team, Tamara Leisure Experiences believes in understanding and exceeding customer, employees and partner expectations during every encounter. There is continuous ongoing improvement by measuring, innovating and utilizing the best practices to increase the quality of products, services and processes.
About Tute Consult: Tute Consult is a decade-old boutique Integrated marketing communications company. With the core being PR and content, they do positioning exercises and offer the entire Marketing Communications services bouquet to their esteemed clients across D2C, Retail, ecommerce, Hospitality, Beauty, Personal Care, Luxury, B2B Services, etc. They also work across 210 cities in India and are part of Clarity Global, a 30-country handpicked outreach network.