Tamil & Bengali ads dominate YouTube regional ads Leaderboard in H1 2021

In December last year, YouTube released its first ever regional language Ads Leaderboard. YouTube has now released the second regional language Ads Leaderboard of the Top 10 most-watched regional language ads for the period H1’21.

This list of the top 10 most-watched ads spanning the first half of 2021 encompasses advertising in four regional Indian languages and continues to indicate an increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language.