Tang, now made in India!

Enjoyed by millions of consumers worldwide for many years, Cadbury India, as part of the Kraft Foods Group, recently introduced the "made in India' Tang. Launched in a combination of delicious and refreshing flavours of Orange, Lemon & Mango, this ready-to-mix powdered beverage also helps in replenishing the essential vitamins A, B and C; and Iron that get depleted during the course of the day.

Convenient, affordable and refreshing to taste, Tang provides mothers with an opportunity to make a quick, refreshing drink for their children by just adding water (no need to add sugar). The yummy taste and the nutritional bundle together help her boost enthusiasm in her child and thereby create a fun atmosphere that brings out the best in her child. Tang is available in retail stores across the country in easy to use sachets, affordably priced at Rs. 4/- per sachet. It is also available in SKUs of 200 grams for Rs. 35, 500 gm for Rs. 80 and 750 grams for Rs. 115.

Commenting on the new introduction, Narayan Sundararaman ' Director, Powdered Beverages, Gum & Candy ' Cadbury India, said, "Tang has been available in India as an imported product in select outlets for the last four years and it already has an established equity among a niche set of consumers. We are proud to introduce made-in-India Tang, making it now easily accessible to more Indian consumers through retail outlets across the country."

He further added, "Findings from our research with mothers and children reveal that a child's day is no different from that of an adult, with the level of activities that they perform during the day in school and through other extracurricular activities. With its great taste and nutritional value, Tang revitalizes children so that they can have fun through everything they do during the day."