Tangerine Digital launches analytics driven content solution for travel industry

Tangerine Digital, the digital content solutions provider, has announced the launch of Analytics Driven Content Services to aid travel companies enhance their customer engagement across digital platforms. The uniqueness of this offering is backed by analytics that will drive a brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

Leisure travelers seek travel inspiration online and want to stay connected and share experiences while traveling too, according to ‘The 2013 Traveler study’ from Google and Ipsos MediaCT on US travelers. About 80% of people begun researching online for their next holiday vs. 62% who take tips from their friends; 42% were more likely to use their smartphone or tablet for travel- or vacation-related information while on a trip. Once at a destination, 58% of leisure travelers rely on online sources to evaluate local activities.

With this launch, Tangerine Digital will now enable brands in the travel industry in India with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.

Mr. Kesavan Kanchi Kandadai, CEO, Tangerine Digital stated, “Today companies like to be constantly connected with digitally-savvy customers at every step of their travel planning. The travel industry greatly depends on reviews, advices from other travelers and the spread of opinions on digital platforms. Content strategy backed by analytics will allow travel companies to empower their customers with customized and personal experience, driving brand loyalty and ROI. Over the content offering we ensure that all relevant metrics are pulled out from various digital platforms on the content trends that help brands drive engagement.”

Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the travel sector. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97% of the Indians surveyed follow their favorite brands on social media. The study also stated that Indian consumers who follow travel & tourism brands spend up to 187% more on these company products per year.

To further enhance this content offering, Tangerine Digital has:

• Signed up with more than 300 publications, whose digital content is readily available to be syndicated
• A network of more than 500+ travel bloggers that can help enhance brand presence.
• As Asia’s only YouTube Certified Service Provider, Tangerine can help scale brand reach on the platform
• 25 Travel content creators in-house to create content in multi-formats for web mobile and social media
• Have served to more than 5 top brands in the travel industry
• Crowdsourcing through creation of unique Whatsapp and WeChat experiences.

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