Tanishq brings to life the true meaning of Diwali

Tanishq, India’s largest and most loved jewellery brand, known for its superiority and unique designs, has always been at the forefront of crafting timeless jewellery. One of the biggest festivals of the year is around the corner and what is Diwali without gold? In its true and inimitable style, Tanishq has launched its latest film in time for the auspicious festival, capturing the celebratory spirit surrounding one of the most anticipated festivals in India. The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.

Diwali is the harbinger of good times and prosperity that is celebrated with great gusto across Indian households. The purchase of gold is one of the many traditions that people indulge in during Diwali. Many people truly believe that Diwali is incomplete without gold. So why should this Diwali be any different?

People have been longing all year to celebrate Diwali. The film revolves around different moments of Diwali celebrations across India. Diverse families and friends go all out to express their love for each other. Various instances of how a single piece of jewellery can light up a loved one’s face has been captured beautifully through this film. A foot tapping song accompanies the film which talks about the joy of gifting during Diwali. The film then ends with the line “Aao manaye Tanishqwali Diwali’. Watching this film truly engulfs the viewer with the spirit of the festival.

Speaking about the film, Ms. Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Diwali is that time of year that everyone looks forward to. This festival is marked by beautiful traditions and the purchase of gold jewellery is an integral part of those traditions. Families and friends come together to partake in the festivities, and special celebratory moments are innumerable. In our latest film, we have captured these moments and the joy of going all out to celebrate. Aap kya phenoge is Diwali? Aao maniye Tanishq Wali Diwali. We are extremely excited towards this festive season and are looking forward to a prosperous Diwali”

Adding his thoughts on the film, Hari Krishnan - President-Lowe Lintas, says, “Everything under the sun is bought during Diwali and there’s a huge fight for the share of wallet, by products across different categories. We wanted to bring back the relevance of gold over everything else in a Diwali celebration and highlight the sheer joy and emotions of gifting”.

Rajesh Ramaswamy - Executive Director- Lowe Lintas, says, “Jewellery is an integral part of Diwali. There is so much emotion behind it. It means a lot. We felt that if we really brought alive these little moments that capture so much joy, it would be an absolute delight to watch. We spent a lot of time nuancing these moments. And Anupam the director has captured it beautifully. We’re sure the energy in this film will be infectious.”

Watch the film here: https://www.youtube.com/watch?v=RnxMw0hzBE4

 

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