Tanishq celebrating beautiful relationships.
Deepika Padukone celebrates a very important relationship in Tanishq’s latest ad film
The Bollywood diva narrates her relationship with timeless jewellery
The first in a series of films for the brandTanishq, a brand which is known for its impeccable superiority, design intricacy and guaranteed product quality, has always been at the forefront of crafting flawless jewellery over the years. In its first television commercial with Bollywood diva Deepika Padukone, the brand tells a powerful story, where the actress is seen sharing screen space with her mother. Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share.
The films opens with Deepika Padukone narrating the nuances that remind her of her mother. She narrates the little moments they share together and brings to life the beautiful message of how a mother is the most unique and special woman in one’s life. The film closes with Deepika thanking her mother for everything she is today and gifting her a jewellery piece which brings out the message – No matter how grown up you are, you will always be a little child to your mother.
Deepika Padukone on sharing the screen space with her mother, said, "The bond between my mother and I has evolved over time, as most relationships do, but some things never change. The little things that we both look back on and smile about. She has made me who I am, and truly deserves the best that this world has to offer. My relationship with Tanishq goes back many years to when I used to visit the Tanishq store in Bangalore with my family. Today, I am ecstatic to be a part of a brand story that is so precious and even more so, because I am celebrating the moment with the strongest woman in my life.”
She further added, "Treasure every moment with your mother, not just today but each and every day, because time truly does fly by. The little things are really the special moments of life. Treasure it: Time passes, and it's over. Create a memory and hold on to it. This is what I am celebrating with Tanishq today, and encourage you to do the same."
Sharing her views on the emotional commercial, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said, “Tanishq has always been synonymous with celebrating beautiful relationships. In all our communication, we have constantly aimed to move beyond boundaries and redefine the progressive Tanishq woman. A Tanishq woman is a woman of today who knows what she wants and makes her own choices, and most importantly, time values relationships. In our latest television commercial, we celebrate the beautiful bond of a mother and her daughter by narrating the love that they share. Deepika has stunningly encapsulated her timeless feelings for her mother along with our timeless jewellery.”
Rajesh Ramaswamy, Executive Creative Director, Lowe, said, “Apart from the many other aspects about Deepika Padukone, one thing that really sets her apart is the relationship she shares with her family. What was charming was that despite all her popularity and stardom, there was this side to her which is so normal and rooted. We found this beautiful relationship she shares with her mother very endearing and something everyone will connect with deeply.”
Creative Agency: Lowe Lintas
National Creative Director – Arun Iyer
Executive Creative Director: Rajesh Ramaswamy
Creative: Ujjwal Kabra, Rexena Devraj, Adarsh Atal, Indrasish Mukherjee, Charan Kumar.
Account Planning: Phalgun Thiruvasu
Account Management: Sudhir Rajasekharan, Bhupender Agarwal, Arunabho Sen, Akhila. V, Vishwananth Beliraya.
Director (of the film): Vivek Kakkad
Production House: Curious Films