Tanishq continues to inspire women to break stereotypes

More and more women today are embracing their dreams by breaking stereotypes, and challenging societal norms. They are refusing to let age, circumstances or their family backgrounds make decisions for them. Instead, they’re following their heart and getting around to doing what they really want to do. As a brand that has always celebrated women, Tanishq’s newest film continues that tradition. The film, conceptualized and developed by Lowe Lintas, tells the story of one such woman, who despite being a successful CEO decides to change direction in her life.

We see the woman walking into college, looking uncertain, but still determined. She has her moments of doubt, when she looks at the teenagers around her, but she overcomes them in a jiffy and takes her place among them. She’s all set to learn film making and start a brand new phase of her life.

Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, says, “With this film we target progressive, career oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More & more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

Rajesh Ramaswamy, Executive Director, Lowe Lintas, remarked, “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

Solitaires by Tanishq are available for a starting price of Rs. 54,000 at Tanishq stores across the country.

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