Tapping the growing News TV audience - Win-win strategies for marketers & News CEOs

The News genre – Hindi, Regional as well as English languages – on television has been witnessing significant growth during the COVID-19 and lockdown period, with people tuning in for news, updates and information.

With fresh content on GECs still not available due to shootings not taking place in the lockdown period, News channels have increase their reach and engagement with viewers across geographies and demographics. Meanwhile, Movie channels and to some extent Kids’ channels have also seen increased traction during the same period.

With the highly volatile situation in the country even as India now enters the Unlock 2.0 mode, the interest and viewership of News channels continues to remain high. Amid this growing viewership base, advertisers have a great opportunity to engage with and tap this base.

While the possibilities are great, there are certain areas as to the right way to engage this audience, explore the huge opportunities provided by the Regional News TV and gain the maximum ROI for advertisers.

To explore these areas and much more, Adgully has collaborated with News18 India for this very pertinent Webinar on ‘Tapping the growing News TV audience – New possibilities for marketers’.

Joining in the discussions will be a distinguished panel consisting of a mix of leading marketers and media experts, including:

Jaikishin Chhaproo, Head - Media & PR, ITC Ltd

Loveleen Sahrawat, Head of Brand, Aditya Birla Capital

Neel Pandya, Head of Media, L’Oreal (Moderator)

Mayank Jain, CEO – Hindi News, Network18

Sai Narayan, CMO, Paisabazaar.com

Sanjay Adesara, Head of Media & Digital, Adani Wilmar

Date: Saturday, July 4, 2020

Time: 4 pm – 5 pm

Click here to register.

There is no registration fee. Prior registration is mandatory.