Taproot Dentsu’s Neeraj Kanitkar joins DDB Mudra

DDB Mudra has appointed Ex-Taproot Dentsu's ECD Neeraj Kanitkar as Executive Creative Director who has been well known for the Facebook’s ‘Pooja didi’ advertisement. He will report to Pallavi Chakravarti, Creative Head-West, and Rahul Mathew, CCO, DDB Mudra Group.

The development has been confirmed to Adgully by the sources. 

Kanitkar has left Taproot Dentsu after being associated with the agency for nine years. In his previous stint, he has also worked as a copywriter for Contract Advertising. 

During his 14 years of experience, Kanitkar created insightful campaigns for well-known brands like  Airtel, American Tourister, Cadbury Celebrations, Disney TV India, Facebook App, The Times of India, Times Now, Uber, WhatsApp and many more.

On his appointment,  Pallavi Chakravarti, Creative Head - West, DDB Mudra Group said: “Having worked with Neeraj for many years now, I can safely say that minds like his are rare. He brings to the table a fine mix of creative chops and strategic acumen that make for a potent combination for the clients he works with. I’m looking forward to having him build on the vast and exciting roster of brands that DDB West handles and join the other talented creative leaders here in taking them to the next level.”