Taproot India creates new TVC for Mumbai Mirror: Mumbai Speaks Every Morning..Are You Listening?

The brief given by the client was that for long Mumbai Mirror has been bringing its readers the unheard voices of Mumbai through a relentless series of exposes.

The idea of the new campaign was to create a fictionalized account of how affected citizens from all walks of life found a strong and powerful voice in the paper, all through 4 real stories broken by Mumbai Mirror.

The objective of the campaign was to underline the fact that every citizen, rich or poor, oppressed or cheated has a voice that reaches the city every morning.

Speaking about this campaign, Agnello Dias, Creative Director, Taproot India said, "Mumbai has many faces. Some that evoke, others provoke. But if we were to look every one of them in the eye, we will find that all of them are the face of Mumbai. It takes many stories to make this city and some need to be told."

Rahul Kansal, from the Brand Team of the agency said, "The Mumbai Mirror is a strong newspaper that looks out for its readers. In a city where the ordinary guy can feel rather helpless at the receiving end of an insensitive system, the paper empowers the reader... gives him a voice."

The campaign has been directed by well acclaimed, Abhinay Deo, supported with music by Ram Sampath.