Taproot India picks Grey's Pallavi Chakravarti as ACD!

She is the first senior hiring in Creative since Taproot India started. She will be based in Mumbai reporting to Aggie and Paddy.

 

Pallavi Chakravarti has eight years of experience, having worked at Saatchi & Saatchi, JWT and Grey before joining Taproot India. Over the years she has worked on brands like Rin, Bajaj Allianz, Nutrine, Vimal, Diageo, Ariel, Head & Shoulders, Reliance Communications, Leela Group, IndianOil, Bharat Petroleum, cleartrip.com, AXN and SOTC. 

 

 Last year, she featured in Brand Equity’s list of promising under-30 creatives. Her work won her awards at shows like Goafest and Adfest Asia Pacific. She was also judged ‘Copywriter of the Year,’ at the Young Achiever’s Awards last year. After hours, Pallavi enjoys reading, watching movies and playing Mah-jong. 

 

“Apart from both of us there is a powerful team of 30 odd people who have played a huge role to what Taproot India is today, because we have been hand picking people personally as apart from great work we try and make sure the person is a great human being as well.” said Santosh Padhi “While hiring it was very important for us to make sure the person fits into the existing culture seamlessly.” Said Agnello Dias.

 

Pallavi is one of the most talented creative persons with a huge amount of passion and hunger for great creative work, She has worked with Aggie in JWT in the past