#TapToCreate becomes the next #TrendingFormats by Cleanipedia

Cleanipedia, a home care and cleaning content platform, from Hindustan Unilever, that provides simple and effective tips, tricks and hacks to make home cleaning and care simple and easy is the latest brand to jump of the #TrendingFormats craze.
The brand has today launched #TapToCreate on their Instagram story as an interactive format of engagement story where they allow users create the brands story for the day.
Attached is a screenshot of the same for your reference.
Cleanipedia’s basic motto is #SaafBhiSimpleBhi and they offer regular tips for cleaning Kitchen, Bathroom, Laundry amongst others.
Check it out here: http://www.cleanipedia.com/in

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