Tata group to be title sponsor of Asia’s most prestigious marathon for 10 years
The Tata group, a global enterprise with over 100 independent operating companies, announced that it will be the title sponsor of one of the world’s top 10 marathons – the Mumbai Marathon. From 2018, India’s most prestigious long distance race will be called the ‘Tata Mumbai Marathon’ with its 15th edition scheduled on 21st January next year.
The Tata Mumbai Marathon will be jointly sponsored by the Tata group and Tata Consultancy Services, one of the world’s leading IT, business solutions and consulting organisations, for a period of ten years, beginning 2018, which marks the 150th anniversary year of the Tata group and the 50th anniversary year of Tata Consultancy Services.
The Tata group has served as an instrumental force in propelling Indian sports and has shown immense dedication to helping grow and develop the sporting fabric of India. The group has forged a strong bond with society through the various academies that they run at the grassroots level, the sporting legends they support, and their associations across a multitude of sporting disciplines including marathons, the epitome of participative sports.
Speaking on the occasion, Mr. N. Chandrasekaran, Chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata group's ethos since its inception, almost 150 years ago.
Mr. Chandrasekaran added: “Partnering with India's premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership."
Rajesh Gopinathan, CEO & MD, TCS, said, “At TCS, we believe that a healthy and fit workforce is a pre-requisite for sustained business success. Through our support of marathons globally as well as internal programs like Fit4Life, a strong message about health and fitness is now part of the culture of the company. Over the years, TCS has partnered with many marathons around the world. It gives us immense pleasure to continue to be associated with the Mumbai Marathon, which is one of the largest in the country. This time it is even more special, since it is the Tata Mumbai Marathon.”
Delighted with this new association, Vivek Singh, Joint MD, Procam International said, “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15th edition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”