Tata Group to take over as the IPL title sponsor from Vivo

Tata Group will take over as the title sponsor of the Indian Premier League (IPL) from Chinese cellphone maker Vivo next year. This was informed by IPL chairman Brijesh Patel.

The IPL will expand to ten teams in 2022 after the RPS Goenka Group won the Lucknow-based franchise for the highest offer of Rs 7,090 crore. Meanwhile, CVC Group will acquire the Ahmedabad-based franchise after CVC Capital won the auction for 5,625 crore.

The massive auction for 2022 will take place in Bengaluru in the second week of February, according to news reports.

All of the existing IPL clubs published their retained player list in November of last year, ahead of the following season's super auction.
Some of the prominent names that the existing clubs have agreed to keep for IPL 2022 include MS Dhoni, Virat Kohli, Rohit Sharma, Jasprit Bumrah, Sunil Narine, Andre Russell, and Glenn Maxwell.

Each of the two new IPL franchises, Lucknow and Ahmedabad, has a budget of Rs 33 crore to choose three players who will be re-added to the pool before the major auction.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media