Tata Indicom's digital marketing duties go to Starcom IP

The 2nd largest Mobile populated country in the world has been flooded with many operators and everyone is trying to lure the customers through massive advertising spends. As experts believe the new age advertising mediums just cannot be ignored in a country of young customers, and in the past we have all seen that gradually all the brands do have a specific digital strategy

Keeping the specific digital strategy in mind Tata Indicom the CDMA brand of Tata Teleservices has awarded its digital marketing duties to Starcom IP, the specialized digital arm of Starcom MediaVest Group.

According to the reports Tata Indicom will use all kinds of digital format starting from online display advertising, search, social media advertising and ORM (Online reputation management)

For the past few months Starcom IP is actively scouting for the accounts and in August this year they bagged the account of "Kaya', the skin care brand from the house of Marico Industries


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