Tata Play’s 16th Anniversary campaign receives love from audiences

Tata Play (formerly known as Tata Sky), one of India’s leading content distribution platforms, celebrated the completion of 16 glorious years since its inception. With a community of loyal subscribers, Tata Play extended gratitude to its subscribers with the #16YearsOfTataPlay Campaign, which highlighted the beautiful journey they have been through together.

Tata Play has carved out an incredible journey in the past 16 years from being a leader in the DTH space to expanding its presence and becoming the most sought-after OTT aggregator platform. The brand has always stood true to the promise of Making Tomorrow better than Today. On this joyous occasion, Tata Play, had released a #16YearsOfTataPlay. This short film emotionally captured the journey of a cake box from the facility through the roads of India to the home of their most beloved and loyal subscribers who have stood by the brand through the thick and thin of things. The campaign film has been conceptualized and shot by Ogilvy and further digitally amplified by Chimp&Z Inc.

Commenting on the occasion Mr. Anurag Kumar, Chief Communications Officer, Tata Play said, “2022 has been a very special year for us. We became Tata Play from Tata Sky. We ventured into Home Security and are expanding our OTT foray via Tata Play Binge. Inspite of the brand’s evolution, we wanted to tell our long standing subscribers that our emotional bonds with them remain strong, and we are thankful to them on our 16th anniversary The video has received immense love from everyone on our social media platforms and the numbers are speaking for themselves.”

As far as the engagement numbers go, the campaign has seen an overall reach of 13.1Mn+ with 15.5Mn+ impressions and 7.9Mn+ engagements. Not only this, the campaign also received love and congratulatory messages from other contemporaries and fellow entertainment brands who have grown with Tata Play in the beautiful 16 years journey. Netflix India, Tata Motors, Titan, ZEE, PayTm, Colours Infinity, Chroma, Shemaroo, Tanishq, Hungama Play, Vistara etc joined the celebration with their celebratory messages and quirky wishes.