Tata Sky captures local nuances in campaign to woo West Bengal

Tata Sky is all set make entertainment further engaging for the viewers in West Bengal. Introducing the ‘Sonar Bangla’ pack, the campaign ‘Ki Darun’ captures local nuances typical of West Bengal to elaborate the benefits of Rs.225 pack. Combining the best of both Bengali and Hindi channels including Drama, Films, Music, Kids, News, Sports and Edutainment channels, the pack has something for every member of the family, along with the benefit of on-the-go viewing available through the Tata Sky Mobile app.

Tata Sky Chief Communications Officer Anurag Kumar said: “For our regional campaigns, we’ve always played with local flavour that adds a distinct touch to the narrative. To connect with the viewers in West Bengal, we picked up the catchphrase- ‘Ki Darun’ to talk about our carefully curated offering that has all popular genres of content. Regional audiences love to watch TV and we feel Tata Sky’s ‘Sonar Bangla’ pack will make entertainment even more affordable for the consumers.”

 To bring out the campaign messaging, Ogilvy India’s concepts plays on the typical cultural distinctions of West Bengal like music and alpona. The campaign also plans to seep into different channels of sales through a strong network of BTL and ATL initiatives targeted at engaging potential customers to convey the benefits of a Tata Sky connection. The specialized communication plan spread across print, TV and OOH is designed to resonate with the local audiences across locations.

Being the leading DTH player in the industry with over 23 million subscribers, Tata Sky plans to further serve potential customers across the country with its top-notch offerings and distinctive customer service.



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