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Tata Sky launches 4K HDR internet streaming service

 Tata Sky, one of India’s leading content distribution and Pay TV platform is launching 4K HDR streaming service. Fostering the brand’s promise to make tomorrow better than today for its subscribers, the availability of the 4K HDR service through the Tata Sky Binge+ 4K-enabled set-top-box will further elevate the content viewing experience of the consumers.

Making quality entertainment easily accessible, Travelxp- world’s foremost travel infotainment channel will be available in 4K HDR and can be streamed via the internet. All Tata Sky Binge+ subscriber will be able to avail the service at no additional cost for a year from its launch.

Commenting on the announcement, Pallavi Puri, Chief Content & Commercial Officer, Tata Sky said, “Evolving technology has redefined the way users consume content these days. We at Tata Sky have always been committed to providing best in class entertainment powered by advanced technology. With the launch of Travelxp 4K HDR streaming service we hope to continue to delight our subscribers with exceptional viewing experience.”

“Consumers have been investing in buying high quality TV sets with ability to play 4K HDR content and with the launch of Travelxp 4K HDR on Tata Sky Binge+, they will now be able to visualise the difference 4K HDR gives to their viewing experience in a linear television. Being the world’s first 4K HDR Channel and launched across the globe, the launch in India, our home country is extremely special “, adds Prashant Chothani, CEO of Travelxp.  Travelxp is the world’s leading travel channel distributed in over 50+ countries and localised in over 15+ languages.

Tata Sky Binge+ subscribers will also get access to 6 international streaming services like Luxe & Life, Pet & Pal, Wow, Be crazy, Health & Wellness, Sportyfy and Outdoor Channel at no additional cost for the first year. These streamed services will be listed under Guide > ‘Internet TV’ and will be itemized in the ‘Home’ section. Upon selection of a channel, the subscriber will be tuned into the service and playback will happen via the internet.

The services available under 4K HDR service will be listed under the Guide section under ‘Internet TV’ pre-filters. Additionally, 4K services will be indicated using the 4K HDR icon in the program information screen and information bar making discoverability of the service easy for the subscribers.

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