Tata Sky partners Shemaroo to launch interactive comedy service
Tata Sky has added a new service to its diverse bouquet of content, named Tata Sky Comedy. This is touted as the first ever interactive service on DTH in India that provides a single destination for all formats of Hindi comedy content.
Tata Sky has partnered with Comedywalas, a unit of Shemaroo Entertainment, for exclusive and new content such as Bollywood Tadka and Comedy Fatafat. The interactive section of the service features Jokes, Fun Quizzes like Dialogue baazi (based on dialogues from Bollywood movies) and a popular comic strip Suppandi, all of which is refreshed daily.
The service was launched in Mumbai yesterday by Pallavi Puri, Chief Commercial Officer, Tata Sky, along with Hiren Gada, Director, Shemaroo Entertainment.
Tata Sky Comedy offers original content created especially for this service along with the best of classic comedy TV shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, ‘Office Office’ and ‘Zabaan Sambhalke’.
Every format of comedy content is being made available through this service – from filmy spoofs to fun movie reviews, from gags & pranks to faking news shows.
Commenting on the new service, Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day.”
Talking about their expertise, Hiren Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”
Preview of Tata Sky Comedy service: