banner image banner image
 

Tata Sky teaches everyone to act with new campaign featuring Big B

Tata Sky, India's innovative content distribution platform, announced the launch of a brand-new ad campaign featuring the legendary superstar Amitabh Bachchan. The new campaign was launched alongside their latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC).

The path to becoming an actor in Bollywood is one with a lot of trials and disappointments. Especially when one has no formal training in acting or is unable to navigate a successful entry into Bollywood.

But all this will change, with Tata Sky’s Acting Adda – A new service that brings the best of Bollywood masters to teach the fundamentals of acting at the convenience of your home. Tata Sky announced the launch of its latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC), an initiative by Suniel Shetty. An exclusive service for Tata Sky subscribers on #111, Tata Sky Acting Adda is the first-of-its-kind to offer acting lessons delivered by experts from all top institutes on television and on Tata Sky’s mobile app at the price of just Rs. 59 per month.

To launch this service Ogilvy & Mather conceptualised a unique campaign with the tagline ‘Bade Break ka Bada Manch’, using the legendary actor Mr. Bachchan in yet another interesting avatar. This time he plays the role of a diffident ‘Uncleji’ who fails an audition at his local Ramleela because he can’t act. We see his complete transformation to a good actor with the help of Tata Sky Acting Adda. He goes on to give an audition so powerful that he bags the role of Raavan in the play.

Shot by the National award winning Director Shoojit Sircar, the ad - a series of four TVCs captures Mr. Bachchan’s transformation into a confident actor in a very simple yet extremely fun way.

Malay Dikshit, Chief Communications Officer, Tata Sky said, “This service caters to a much underserviced need of aspiring actors to get the much needed break as well as the need of casting experts to have a ready talent pool. The communication, which delivers a smile has the service woven into a beautifully simple story. Mr Bachchan and O&M have once again created magic for Tata Sky.”

 

Sukesh Nayak – ECD, Ogilvy & Mather said, "What better way to launch an acting school platform than have India's superstar play a role of an ordinary man with a desire to act. We hope with this product, every Indian, no matter living where, now gets an opportunity to embellish his acting skills and show his talent on big stage."

This service priced at Rs 59/- month will be available exclusively to Tata Sky subs on #111 & on Tata Sky Mobile app.

 

 Ad links:

 1) Main film

2) Facial Expressions

3) Roleplay

4) Raavan

 

Credits:

  • Name of the creative agency: Ogilvy & Mather
  • Name of the creative director: Sukesh Nayak
  • Director: Shoojit Sircar

Related Items
Advertising
MINUTES TO READ
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

Related Items