Tata Sky urges its users to press pause
Tata Sky, , India's leading content distribution platform providing Pay TV and OTT services gets users to take a pause and experience #7DaysOfRefresh, in light of the recent ‘Tata Sky Gurus’ campaign.
The campaign #7DaysOfRefresh, conceptualized by Chimp&z Inc, was launched on digital to create awareness about Tata Sky's newly launched interactive service Tata Sky Gurus. The campaign kick-started on the 19th of February & went on for 7 days, celebrating a cause each day. To bring in the spiritual element of the service 'Tata Sky Gurus', the users, fans and followers across India were given a task to pause whatever they were doing & take part in the different challenges that the brand threw at them each day. The objective was to inspire people to pause, take a break from their otherwise busy lives, get refreshed & find the answers to any harrowing questions within themselves.
Over the span of a week, participants sent in their selfies to spread smiles, narrate stories about helping strangers, shared their fears, underwent a digital detox, and much more.
The campaign not only managed to get people to take a break but also share their fears and worries. People from across the country participated and managed to collectively pause for over
1 Lac+ seconds.
#7DaysOfRefresh grabbed eyeballs of thousands of people by engaging with them and allowing them to take a break from their monotonous lives in order to focus their energy on themselves, something that they rarely get time for nowadays.
Here are some of the most beautiful messages & stories that the brand came across: