TBWA\India launches a new campaign for Yebhi.com

TBWA\ India has launched a new TV campaign for its client, Yebhi.com. In a category that has grappled with making the Indian consumer comfortable with the concept of buying online, Yebhi.com has introduced to the category the next big game changer after cash on delivery – a concept called ‘Try-n-Buy’. An unique concept that, for the first time will allow buyers of apparel and accessories the opportunity to feel the material, check out colour options and ensure the fit is just right – all in the comfort of their own homes.

As Mr. Manmohan Agarwal, CEO Yebhi.com puts it - “Online shopping is fast becoming a part of mainstream retail. The Indian consumer demands complete satisfaction before paying for their purchase - online or offline. We are happy to announce our unique ‘Try-n-Buy’ feature, which offers an opportunity to first try and then buy. We have launched this keeping in mind a powerful consumer barrier – the inability to touch and feel while buying online. At Yebhi we are determined to be the category leader through superior consumer understanding.”

The television commercials created by TBWA\India feature popular VJs/ actors, Cyrus Sahukar and Rageshwari Loomba. They are in line with the brand’s usual over-the-top tone and demonstrate a consumer’s frustration with buying online categories that need ‘touch and feel’, even as they introduce Yebhi.com’s Try-n-Buy offer as the perfect solution to this dilemma.

Kunal Gill, Executive Creative Director, TBWA\ Delhi added -  “We got a simple brief - 'now get the trial room home'. With this one line brief we created this communication of the Try-n-Buy feature for Yebhicom. To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple.”

TVC Details:
Creative Agency: TBWA\
Executive Creative Director: Kunal Gill
Executive Vice President Delhi: Subho Sengupta
Client Servicing: Puneet Puri (Account Director), Shruti Sharma(Account Executive)
TVC Director: Amitabh Sinha & Lolita Sarkar
Producer:  BobnLola entertainment
Music Director: Prashant Vadhyar